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What is OTT 2.0? …according to StreamAMG

By Published On: October 03, 2023 - Categories: Industry Insights Live Streaming Opinion OTT Sports

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After the summer, we are right back into conference season with Leader's WeekSportel and SportPro Madrid in the coming months.

But this year, something is different. Change is in the air! We’ve spent the past 12 months working hard behind-the-scenes on a new platform that we’ll be making a big splash about at Sportel next month. More on that in Monaco if you’re going!

What I wanted to talk about was WHY we’re doing what we’re doing, and why it’s been in response to changes we’ve seen in sports media and distribution.

Much of this we’ll be discussing further with our good friends at Unofficial Partner in the lead up to, and during Sportel itself. Discussing why sports OTT is at a crossroads moment now, and what we think needs to happen next.

It’s an incredibly exciting time to work in the sports business, but change is all around. Some of it isn’t comfortable, as customers, partners and agency friends will attest to. But in the long run it will be good for all.

OTT needs to mature...

Like the promising academy player with a great highlights showreel, it needs to start performing on a regular basis to fulfil its potential at Premier League level.

OTT 1.0 appears to have run its course. What used to succeed even two years ago, whether in terms of technology or business models, is now experiencing significant pressure, and closer scrutiny of data and audience engagement often reveals substantial underperformance.

Rights-holders are now tasked with the challenge of expanding their reach to larger audiences, fostering deeper connections with fans, and boosting revenue generation.

Time to set the bar for a new era...

OTT 2.0 is, at its core, about powering performance for rights-holders. It means going beyond the basics of streaming tools and offering a comprehensive package of expertise and insights.

So, no more pats on the back (and that includes us!), and let’s be honest about where direct-to-consumer, live streaming and OTT is right now and give it a kick up the backside instead.

Let’s blaze a trail for better...


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