By Published On: August 18, 2020 - Categories: Announcements OTT Sports

West Bromwich Albion have partnered with live video and OTT specialists StreamAMG ahead of the club’s return to the Premier League.

From the start of the 2020/21 season, the Black Country club will use StreamAMG’s technology to power WBA TV, which offers on demand content and audio commentary to supporters.

Having secured promotion to the Premier League on the final day of the EFL season in July, the Baggies chose StreamAMG to run the technology behind their online video offering ahead of the club’s return to the top flight.

West Brom will use:

• MediaPlatform, StreamAMG’s core online video platform, to orchestrate live streams and manage on demand content
• The award-winning CloudMatrix content distribution system to automate on demand video population
• The CloudPay platform to offer future ability to handle payments via Stripe and PayPal, and manage users and subscribers

Simon King, Chief Commercial Officer at West Bromwich Albion reacted: “Streaming and online video have never been more important to us as a way to connect with our supporters, and we’re always looking to improve. StreamAMG were the natural choice to help us make WBA TV bigger and better than ever before.”

Matt McKiernan, Chief Operations Officer at StreamAMG added: “It’s exciting to be part of West Brom’s return to the Premier League. We are pleased to have agreed this long-term partnership and we’re looking forward to working together for years to come.”

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