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National League choose StreamAMG to power new OTT service

Published On: December 22, 2022 - Categories: Announcements Blog Live Streaming OTT Press Release Sports

Following the recent soft launch of National League TV we are delighted to reveal that StreamAMG are one of the specialist technology companies involved in the delivery of this significant new direct-to-consumer online video platform.

An agreement was recently signed off between the National League and broadcast partner, BT Sport, for non-televised matches that comply with Article 48 to be available for fans to stream live on the new platform with all matches available internationally. The platform is currently in beta-phase and will launch formally ahead of the full round of fixtures on 26 December.

After careful consideration of recommendations to the board, StreamAMG were selected alongside digital agency Other Media and live production specialists, 247.tv, to make this a reality for the 24 clubs and their supporters.

Fans will be able to stream available live matches and watch on-demand content from every game, such as match highlights and full match replays. Packages will be available to purchase offering single match, monthly, and season subscriptions to view. The new platform will offer a convenient and easy-to-use experience for fans to enjoy more of the on-pitch action when they can’t be at the game and represents a significant step for the National League in bringing fans closer to more of the action.

CEO of StreamAMG Hugo Sharman commented: “We are delighted to partner with National League on this hugely exciting project. Our experience in football streaming spans decades, and we’re looking forward to helping the league drive new revenue streams, whilst making it accessible to fans both at home and across the globe.”

Mark Ives General Manager of the National League also commented: "This is a significant project and moment for The Vanarama National League. Over the last nine months, we have been through an exhaustive process to ensure we launch the best platform we possibly could. In doing so, it was important we selected the best partners possible and are delighted to be working with StreamAMG, Other Media and 247.tv. 

The platform will launch in full on the 26th December with our 24 National Division clubs and our aim is to expand with North and South clubs in due course. We are confident that we can build on the already record attendances in stadia as well as delivering a fantastic platform for fans who ordinarily would not be able to attend matches."

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