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EPCR boosts global exposure with the launch of an OTT service

By Published On: September 18, 2020 - Categories: Announcements Live Streaming OTT Press Release Sports

European club rugby fans around the world will have better access than ever before to the Heineken Champions Cup and European Rugby Challenge Cup with the launch of a new OTT platform, epcrugby.tv supplementing continuously increasing global audiences.

Powered by leading agency StreamAMG, the direct-to-consumer service will show matches in both tournaments live in territories where broadcast rights deals have yet to be concluded, starting with this weekend’s quarter-finals of the 2019/20 season.

Matches can be purchased individually (€1.99 Challenge Cup, €2.99 Heineken Champions Cup) or as a package for the remainder of the season, which will conclude on 16-18 October, giving fans all over the world the chance to watch global stars battling it out for the most coveted prize in club rugby.

“We have had the chance to celebrate the outstanding history of the tournaments this year on official digital channels and this OTT platform is another sign of our digital evolution,” said EPCR CEO Vincent Gaillard. “Broadcast platforms for EPCR tournaments have been enriched and optimised by a strong balance of linear and OTT platforms in different territories and epcrugby.tv now gives fans the chance to see the games in markets where they previously didn’t have that chance.”

"We are thrilled to be supporting EPCR's OTT strategy," added Hugo Sharman, CEO at StreamAMG. "Epcrugby.tv will bring top class action to rugby's growing global audience and it's a privilege to be a part of that."

Domestic audiences continue to enjoy comprehensive coverage from BT Sport (United Kingdom & Ireland) and beIN SPORTS (France), in addition to free-to-air exposure through Channel 4, Virgin Media and France Télévisions.

The European Rugby Challenge Cup returns at the last eight stage tonight (Friday 18 September) when Bristol entertain Dragons at Ashton Gate Stadium with the 25th season of the Heineken Champions Cup back on screens around the world tomorrow for the much-awaited clash of heavyweights Leinster Rugby and Saracens in a repeat of the 2019 final.

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