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Behind closed doors: How StreamAMG delivered English football’s return from lockdown

By Published On: July 29, 2020 - Categories: Live Streaming OTT Sports

As professional football in England prepared to return from the Covid-19 pandemic lockdown, StreamAMG faced an unprecedented challenge to deliver an uninterrupted service for club streaming platforms.

StreamAMG has been helping football clubs live stream matches to their fans around the world for nearly a decade. We provide online video technology and live streaming services to organisations across football, including the majority of the Premier League and the majority of clubs in the EFL Championship.

For several years clubs in England have been able to broadcast live games to international viewers on their own platforms, and EFL clubs are able to offer fixtures domestically if they are not shown on TV and fall outside of the 3pm ‘blackout’ window.

13 clubs in the EFL Championship use StreamAMG platforms to deliver live matches to their fans, and for many we provide a full end to end solution; from on site hardware through to cloud based content management, to supporting users with payments and subscriptions, all delivered through websites and apps that we build and host.

As the 2019-20 season approached its conclusion in March, the severity of the coronavirus outbreak became clear and professional football in England was suspended mid-season. It quickly became obvious that if the season was to resume, it would take place behind closed doors.

The sporting world on hold

As lockdown measures were put in place, the importance of streaming to clubs was clear; with fans locked out of stadiums the clubs’ digital channels, particularly online video, became a key part of maintaining the crucial bond with their supporters. Financially, the sudden absence of ticket sales turned the revenue generated by streaming services into a vital source of income.

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