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StreamAMG-Powered Platforms Shortlisted for ‘Best Streaming Platform’ at Sport Industry Awards February 22, 2024 Sport Industry Award Nominations

Courtside 1891 and National League TV have clinched nominations for the esteemed ‘Best Streaming Platform’ award at the upcoming Sport Industry Awards, highlighting their commitment to delivering world-class streaming experiences, all powered by the state-of-the-art technology and end-to-end OTT solutions provided by StreamAMG. 

Courtside 1891 by FIBA, established in 2022, has become a go-to destination for basketball fans worldwide. With StreamAMG’s advanced OTT streaming capabilities, it offers personalised features like the Game Centre, ensuring fans never miss a moment of the action. 

The platform boasts an impressive line-up of domestic and international basketball events, including the Basketball Champions League, Spain’s Liga Endesa, and EuroLeague Women. Moreover, Courtside 1891 played a pivotal role in the historic coverage of the 2023 FIBA Basketball World Cup, setting new records and captivating audiences globally. 

Visit Courtside 1891

Similarly, National League TV has transformed D2C football streaming, quickly becoming a favourite among fans of the 24 clubs in the fifth-tier of English football; the Vanarama National League. With the support of our live operations team, it streamed over 300 matches and attracted 117,000 subscribers from 57 countries within just five months of launch. 

In the 2023/24 season the service expanded to include all clubs from the sixth-tier North and South divisions, totalling 72 clubs across the three leagues, making 36-game matchdays a regular responsibility for our team at its MediaCityUK base. 

Visit National League TV

The nominations of Courtside 1891 and National League TV serve as a testament to the transformative impact of StreamAMG’s streaming solutions in the sports industry. These platforms have not only elevated the viewing experience for fans but have also generated substantial commercial revenue for their respective sports organisations. 

As the Sport Industry Awards draw near, the spotlight shines brightly on Courtside 1891 and National League TV, both of which have set the standard for excellence in sports streaming. Their inclusion among the nominees is a well-deserved recognition of their dedication, innovation, and commitment to pushing the boundaries of sport media. 

Best of luck to both Courtside 1891 and National League TV. Competing alongside them for this prestigious award are World Rugby’s RugbyPass TV, Discovery +, and Joymo. The winner will be revealed at the highly anticipated Sport Industry Awards ceremony, scheduled for April 24th in London. 

More info on the Sport Industry Awards

Meet the team: Mark Evans February 19, 2024

Welcome back to our blog series where we introduce you to the incredible individuals behind the scenes at StreamAMG. Today, we have the pleasure of sitting down with Mark Evans, our newest member of the team.

Describe your role at StreamAMG

As the Customer Success Manager at StreamAMG, I am responsible for managing a diverse portfolio of key clients to ensure that our products, services and technology are being optimised at all times. I play a role in ensuring that customers receive exceptional support and assistance. Through improvement and development, and addressing customer concerns promptly, I help to contribute to maintaining high customer satisfaction and strengthening StreamAMG’s reputation as a reliable and customer-centric service provider.

What’s your favourite sport to watch?

Football without a doubt. I’m a die-hard fan and a season ticket holder at Man City, so you can usually find me at the stadium cheering them on.

What’s your favourite sport to play and why?

I’d have to say golf. I love the social aspect of it, and it’s also a great way to challenge myself. Plus, nothing beats enjoying a cold beer with friends after a round.

Who is your favourite sportsperson?

There are a few contenders, but it has to be Sergio Aguero. The reason why will be revealed in my answer to the next question…

Favourite sporting moment?

I’ve been lucky enough to witness some pretty amazing moments over the last decade or so whilst watching Man City. However, my all-time favourite has to be the Aguerooooooo goal vs QPR in the last game of the 2011/12 season. It was made even more special given that it was our first league title in 44 years… and we stopped Man Utd from winning the league too (always nice!).

Favourite thing about your job?

The people, without a doubt. In the short time I’ve been here, I’ve been welcomed with open arms by everyone. It’s a fantastic team to be a part of.

What three words would you use to describe StreamAMG?

Accommodating, Innovative, and Passionate.

Favourite StreamAMG feature?

Definitely Blaze. It’s an exciting time to be joining StreamAMG, and I can’t wait to work with clients to elevate their OTT performance with this feature.

What does the future of OTT look like?

I think the future of OTT lies in accessibility – ensuring that fans can access live events across a variety of sports. With StreamAMG’s technology and products, we’re well-positioned to make that future a reality.

And there you have it. A glimpse into the world of Mark Evans, StreamAMG’s newest addition to the Customer Success team. Stay tuned for more interviews and updates from the team.

Connect with Mark

StreamAMG’s BLAZE Powers World Curling’s New Streaming Service ‘The Curling Channel’ February 15, 2024

StreamAMG will showcase its live streaming expertise by delivering key events in the World Curling calendar through a new direct-to-consumer video service from the sport’s world governing body. In addition to live content, the availability of on-demand highlights and interviews will cater to global fans, playing a vital role in capitalising on the sport’s remarkable recent growth.

‘The Curling Channel’ is now live at curlingchannel.tv, offering coverage of major events such as the Men’s, Women’s, Mixed Doubles, and Junior World Championships, as well as regional competitions. The inaugural event to be streamed on the platform is the World Junior Curling Championship in Lohja, Finland, this weekend.

World Curling will utilise StreamAMG’s new BLAZE platform to power the service, which is designed to empower sport rights-holders to maximise the reach, revenue, and engagement of their video content. This partnership signifies a significant step in World Curling’s strategic vision to evolve and expand the sport’s commercial reach. A recent brand refresh as part of this strategy is also applied and reflected in the new platform.

For StreamAMG, this agreement builds on a reputation for delivering live streaming of curling content following the launch of Curling Canada + in January 2023.

Hugo Sharman, CEO at StreamAMG commented on the agreement:

As curling gains more fans worldwide, we’re thrilled to team up with World Curling to introduce ‘The Curling Channel.’ Our BLAZE platform helped us quickly launch this new streaming service, working closely with the client to start monetising content straight away. Our experience with powering Curling Canada + will be invaluable in our efforts to meet the high standards of the sport’s fans across the globe.”

Colin Grahamslaw, World Curling Secretary General added:

“As part of our new strategy of commercial and entrepreneurial growth, we were looking for a new platform that could significantly enhance the viewer experience and open up new markets to help us to generate a consistent income from streaming productions. Following an exhaustive process, we believe that StreamAMG are the right partners to help us drive that experience to new and larger audiences. “This is the first phase of approach to making our content available to the world. This new platform gives us the opportunity to grow our streaming offering and make it the ultimate location for curling coverage.”

Experience the excitement first-hand at curlingchannel.tv

The Need for Speed: Why Sports Rights-Holders Should Choose StreamAMG’s BLAZE to Launch Live Streaming Platforms Rapidly January 31, 2024

Stay ahead of the game
In today’s rapidly evolving digital landscape, sports rights-holders are facing a pivotal challenge – how to reach and engage their audiences in the most efficient and effective way. The traditional model of broadcasting has seen a significant shift towards online streaming, with Over-The-Top (OTT) technology leading the charge. In this fast-paced world of content delivery, speed is of the essence.

This is where StreamAMG’s product, BLAZE, comes into play, enabling sports rights-holders to go live with their platform as soon as possible. In this blog post, we will explore why this rapid transition is crucial and how StreamAMG’s BLAZE can help rights-holders seize this opportunity.

The Need for Speed

The sports entertainment industry is defined by its dynamic nature, with events happening in real-time, and fans wanting instant access to the action. Gone are the days when people relied solely on traditional TV broadcasts. Today, sports enthusiasts want content delivered to them quickly, conveniently, and on their preferred devices. This shift in consumer behaviour necessitates a swift transition to OTT technology for sports rights-holders.

BLAZE: Enabling A Rapid Launch

StreamAMG’s BLAZE is a powerful OTT technology designed to help sports rights-holders make the leap to live streaming with ease and speed. Here’s why BLAZE is a game-changer:

Rapid Deployment

BLAZE offers a streamlined and user-friendly setup process, allowing sports rights-holders to launch their streaming platform quickly. This accelerated deployment ensures that your content is accessible to viewers in the shortest time possible.

Minimal Learning Curve

With an intuitive interface and user-friendly features, BLAZE reduces the learning curve for sports rights-holders. This means you can go live without the need for extensive training or technical expertise, ensuring a swift transition from concept to a live streaming platform.

Swift Access to Audience

BLAZE’s efficiency enables sports rights-holders to establish a direct connection with their audience without unnecessary delays. This swift access is crucial in the fast-paced world of sports entertainment, ensuring that you can engage fans promptly.

Time-Efficient Customisation

Customisation doesn’t need to be a time-consuming process. BLAZE allows you to personalise your streaming service swiftly, ensuring that your platform reflects your brand’s identity while maintaining a focus on speed-to-market.

Real-Time Monetisation

BLAZE’s monetisation features are designed to start generating revenue from your live sports content immediately. This real-time monetisation capability is a key benefit in getting your platform live and capitalising on your brand’s potential.

In Summary

In a world where speed is paramount, StreamAMG’s BLAZE stands out as a top choice for sports rights-holders looking to enter the world of OTT live streaming. With its rapid deployment, scalability, customisation, monetisation capabilities, and robust feature set, BLAZE empowers rights-holders to quickly transition from traditional broadcasting to the digital world, thereby maximising their brand’s potential and keeping fans engaged. Don’t get left behind in the fast-paced world of sports content delivery – choose BLAZE and go live as soon as possible to secure your spot in the digital arena.

Find out more about BLAZE

2023 at StreamAMG – A Review of the Year December 19, 2023

This piece was shared with NewsStream subscribers first. To receive the latest updates from the team at StreamAMG before anyone else, make sure you’re subscribed to our monthly newsletter. Subscribe here: https://streamamg.com/resources/news/subscribe 

StreamAMG had a remarkable year in 2023, marked by significant streaming moments and the launch of an innovative new product.

Our Client Services Director Stuart Vose summarises 2023, highlighting some of the key achievements from the team…

A strong start out of the blocks…

In January, with 1,103 events and 3,860 hours broadcast, the PDC World Championship Final for PDC.TV and the launch of Curling Canada Plus contributed to a strong start.

February saw 1,466 events and 5,131 hours broadcast, highlighted by the commencement of PDC Premier League Darts, first Curling Canada live events on its new platform, and coverage of the FIFA Club World Cup and UEFA Champions League Knockout stages on the LiveScore app.

March continued the success with 1,437 events and 5,029 hours, featuring events like the PDC UK Open Darts, which featured coverage from all 8 boards for the first time; the first ATP Masters 1000 events of the year on Tennis TV; the start of the Motocross World Championship for MXGP-TV, and significant knockout stages in rugby and football across a myriad of platforms.

Spring Sprung: Marching Towards Success

April brought a surge with 1,680 events and 5,880 hours, showcasing the Cazoo World Snooker Championship on Matchroom Live and the recognition of our client United Rugby Championship winning the ‘Best Streaming Platform’ award at the Sport Industry Awards.

May was noted for its climax of the football season and added 806 events and 2,821 hours to our total. This month also celebrated victories for our clients West Ham and Sevilla in the Europa Conference League and Europa League respectively.

Football Season Delivers Huge Numbers: Dominating in June and July, Preparing for August Kick-off

Summer brought football into sharp focus for StreamAMG, with both June and July dominated by extensive coverage of pre-season football matches. The best-ever streaming performance achieved in June showcased the platform’s resilience and excellence even during traditionally quiet periods for live events.

This success continued into July, where football took centre stage with captivating coverage of even more pre-season matches worldwide, totalling 716 streams and 2,506 hours. As anticipation built, August marked a pivotal moment for our company as it collaborated with an extended list of EFL club clients, gearing up for the highly awaited kick-off of the new season. The excitement extended to the National League, with the announcement of a newly extended deal for National League TV. This ground-breaking agreement saw us deliver for all three divisions of the National League, allowing us to deliver a full 36-game matchday for the first time. The collaboration and streaming support demonstrated our commitment to delivering high-quality football content across diverse leagues.

Streaming the FIBA Basketball World Cup in full

In addition to football, we made a significant mark in the world of basketball with coverage of the men’s FIBA Basketball World Cup for Courtside 1891. This international event, held across August and September, captured the attention of global audiences, showcasing our prowess in delivering high-stakes, high-quality sporting events. The platform’s industry-leading technologies and expertise in content delivery shone through as it streamed every match from the tournament, offering fans immersive experiences and ensuring seamless access to the thrilling action, which culminated in a win for Germany.

Autumn change and the launch of BLAZE

October continued the busy schedule with 1,513 events and 5,295 hours, featuring the return of major events in Asia for the first time since the pandemic.

The launch of BLAZE, a fast-to-market, cost-effective, and future-proof streaming solution then marked a significant moment in the company’s history.

Attending Sportel Monaco, the team engaged in discussions, shared insights, and explored the latest trends and developments in sports broadcasting. This participation underscored our commitment to staying at the forefront of industry advancements and aligning its strategies with the dynamic landscape of sports media and allows us to promote the concept of BLAZE to this highly engaged audience.

We look forward to sharing more on BLAZE in 2024. If you want to find out more sooner, check out our website.

Summary: A Year of Excellence and Innovation

As December unfolds, StreamAMG is set to conclude the year on a high note. Throughout 2023, the company’s commitment to excellence in our technology, diverse content coverage, and innovative product launches has only emboldened our position in the industry and we’re anticipating a huge 2024 ahead.

Unveiling the Potential of OTT: Insights from Sportel 2023 November 15, 2023

This piece was shared with NewsStream subscribers first. To receive the latest updates from the team at StreamAMG before anyone else, make sure you’re subscribed to our monthly newsletter. Subscribe here: https://streamamg.com/resources/news/subscribe 

I recently had the privilege of attending Sportel Monaco 2023, where experts from the sports and media industry came together to discuss the latest trends and innovations in the world of OTT (Over-The-Top) streaming.

The insights I gained from this event have the potential to reshape the way we approach streaming at StreamAMG.

I’d like to share with you some key takeaways that could redefine our approach to delivering content to sports fans across the globe.

Platform – Reach

One of the most striking insights that emerged from Sportel Monaco 2023 is the importance of multi-platform offerings to cater to the diverse needs of sports fans. Whether they are new, casual, or hardcore enthusiasts, the industry should tailor content to specific platforms rather than relying on a one-size-fits-all approach.

First-party platforms should emphasise longer-form content and storytelling, acting as a destination for hardcore fans, while third-party (typically social) platforms provide short-form content for reaching new audiences driving them back to the first-party platform.

It’s worth noting the unique case of the NBA App, which aggregates both short form content, traditionally associated with third party social platforms alongside longer form content for hardcore fans with the focus on being the single destination for NBA content, indicating that a one-size-fits-all approach may not always be the best strategy.

To showcase the value of DTC (Direct-to-Consumer), rights-holders need robust data analytics to measure conversion rates from third-party platforms to first-party platforms and the conversion of free users to paid subscribers.

Content – Engagement & Revenue 

Personalisation of content is more attainable on first-party platforms, thanks to the availability of user data, which is often lacking on third-party platforms. This data-driven approach opens the door to potential shifts in content creation, with an emphasis on athlete-centric content rather than team-focused material. The idea is to create a more profound connection between fans and athletes, akin to the way fans follow iconic figures like Ronaldo and Messi.

First-party platforms should prioritise user-friendliness and content discoverability. Furthermore, while payments can be monetary, data can be a valuable form of currency, offering an alternative monetisation model.

Building a new streaming service usually involves offering content for free initially to build an audience, which can be monetised later. Social media platforms can provide additional monetisation options, such as selling content on Meta and TikTok or driving users to the main DTC proposition.

FAST (Free Ad-supported Streaming Television) 

The concept of FAST as more than an archive strategy was discussed in detail. It should encompass a combination of original storytelling, archive content, and live broadcasts. FAST channels require active management and editorial resources for effective operation. To launch a FAST channel successfully, a brand should have 100-150 hours of content with a 25% monthly refresh. Falling below this threshold results in underperformance and lower ad fill rates, as well as content discovery issues.

Effective marketing is essential to promote FAST channels, as they may not be discovered organically.

Data plays a pivotal role in delivering targeted ads on FAST platforms, making it a core aspect of any strategy. The time-to-market for launching a FAST channel is typically 3-4 months, with several integration partners handling various aspects of the service.

Exclusivity is a powerful driver of engagement, as seen in the example of DAZN’s women’s football show exclusively available on Samsung. This not only boosts the platform but also drives sales for Samsung TVs.


In reflecting on Sportel Monaco 2023, it’s clear that the themes and discussions align seamlessly with the developments that have unfolded at StreamAMG over the past year. The event has not only justified our trajectory but also highlighted the foresight embedded in our approach.

As we continue to provide the very best solutions to our clients, these insights highlight our commitment to staying ahead of the curve. Other considerations sparked by Sportel will undoubtedly guide our future development, ensuring that our streaming solutions remain at the forefront of innovation and cater to the evolving needs of our clients and the broader streaming community.

Thank you for reading, and I look forward to the exciting developments that lie ahead for StreamAMG.

Best regards,

StreamAMG launches BLAZE to power performance for OTT 2.0 October 18, 2023

StreamAMG, a pioneer in the world of over-the-top sports streaming, has launched BLAZE – a ground-breaking streaming solution designed to empower rights-holders and revolutionise the OTT landscape.

With industry-leading features seamlessly integrated into the new platform, BLAZE offers a fast-to-market, cost-efficient, and future-proof solution that drives performance to new heights.  Designed with the needs of rights-holders in mind, BLAZE allows them to capitalise on their brand’s potential to quickly launch their own streaming service and reach their audience with unprecedented speed.  Rights-holders also only need pay for the features that they need, ensuring maximum cost-efficiency. Continuously integrating best-in-class features and innovations into the platform will also ensure the platform is future-proof as the industry shifts.

Hugo Sharman, CEO, StreamAMG commented, “BLAZE represents a remarkable achievement by our team of talented and experienced experts. It combines state-of-the-art technology with simplicity, allowing rights-holders to focus on what they do best while we take care of the rest. It’s a significant leap forward in the world of sports streaming.”

In today’s fast-evolving digital ecosystem, StreamAMG is dedicated to equipping rights-holders with the expertise and insights needed to excel. Our mission is clear: we’re here to empower customers to elevate their performance, boosting reach, revenue, and engagement.

Find out more at blaze.streamamg.com

What is OTT 2.0? …according to StreamAMG October 3, 2023

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After the summer, we are right back into conference season with Leader’s WeekSportel and SportPro Madrid in the coming months.

But this year, something is different. Change is in the air! We’ve spent the past 12 months working hard behind-the-scenes on a new platform that we’ll be making a big splash about at Sportel next month. More on that in Monaco if you’re going!

What I wanted to talk about was WHY we’re doing what we’re doing, and why it’s been in response to changes we’ve seen in sports media and distribution.

Much of this we’ll be discussing further with our good friends at Unofficial Partner in the lead up to, and during Sportel itself. Discussing why sports OTT is at a crossroads moment now, and what we think needs to happen next.

It’s an incredibly exciting time to work in the sports business, but change is all around. Some of it isn’t comfortable, as customers, partners and agency friends will attest to. But in the long run it will be good for all.

OTT needs to mature…

Like the promising academy player with a great highlights showreel, it needs to start performing on a regular basis to fulfil its potential at Premier League level.

OTT 1.0 appears to have run its course. What used to succeed even two years ago, whether in terms of technology or business models, is now experiencing significant pressure, and closer scrutiny of data and audience engagement often reveals substantial underperformance.

Rights-holders are now tasked with the challenge of expanding their reach to larger audiences, fostering deeper connections with fans, and boosting revenue generation.

Time to set the bar for a new era…

OTT 2.0 is, at its core, about powering performance for rights-holders. It means going beyond the basics of streaming tools and offering a comprehensive package of expertise and insights.

So, no more pats on the back (and that includes us!), and let’s be honest about where direct-to-consumer, live streaming and OTT is right now and give it a kick up the backside instead.

Let’s blaze a trail for better…


Register for our monthly newsletter NewsStream below for news of future reveals…

Is piracy the enemy to commercial sports or a catalyst for change? August 23, 2023

This piece was shared with NewsStream subscribers first. To receive the latest updates from the team at StreamAMG before anyone else, make sure you’re subscribed to our monthly newsletter. Subscribe here: https://streamamg.com/resources/news/subscribe 

The debate over piracy continues to rumble on… recent revelations from The Times have highlighted the intensity of this battle, revealing that the Premier League blocked over 600,000 illegal live streams in the previous season alone.

This staggering number reflects not just the tenacity of anti-piracy efforts but also the escalating nature of the piracy problem.

But is this problem self-inflicted in a market where fans seek a fair value-exchange, personalisation and easy access to the sports, teams or players they love?

We’ve seen streaming work well in various sports and lead a revolution in other sectors, but many entities continue to resist the opportunity to go down this route.

Let’s explore the why…

Established Broadcast Partners

The Premier League and Sky Sports go together like a horse and carriage. The partnership is arguably responsible for not just the enormous rise of the league, but also of the entire sport following a difficult time in the late 80s. Is it any wonder that the PL and other rights-holders want to stick to what has worked?

Add in how the likes of BT Sport (now TNT Sports) have helped increase the value of those rights further, you can see why those responsible for making the decisions on the next steps might be hesitant to move away from a proven and successful approach.

Access and Affordability are the key battlegrounds

A recent Ampere Analysis  report found that the main reasons fans turn to pirated content are price and accessibility. 42% of those asked, cited price as their primary motivator to seek out pirate streams highlighting a stark reality – traditional broadcasting models often struggle to meet the budgetary constraints of ardent fans.

Meanwhile, accessibility ranks third, with 25% of fans feeling locked out from the teams they passionately support – not helped of course by the 3pm blackout in English football.

And let’s address the elephant in the room – pirate streaming sites are often a much better user-experience for fans offering easily-discoverable and easy-to-navigate access to all the sport they want on one aggregated platform.

Are we trying to solve the problem in the wrong way?

For all of us involved in anti-piracy measures, it often feels like a game of ‘whack-a-mole’ – identify an illegal stream, shut it down only to see it pop up in a slightly different guise a short time later.

If the fan need of fair value, discoverability and easy access isn’t being met in legal ways, then they will always find an alternative.

Sports rightsholders can wield a powerful weapon against piracy by thinking different. By directly engaging with fans, offering tailored content packages at competitive prices, by seeking a different value-exchange, and by ensuring effortless accessibility, the pirate streams can be drastically reduced.

Reducing piracy to a minor problem will help shut it down

By enabling access to sport via more affordable and accessible means, the piracy problem will likely reduce. Perhaps most famously, the music industry has demonstrated that a new model of unlimited access to all music in a fair value-exchange can revolutionise the way we access entertainment.

Could sport take a similar revolutionary approach?

By understanding how rightsholders can derive monetary value and by re-thinking the value-exchange with fans, piracy could become more of a niche problem as the needs of accessibility and price have been met through legal means.

Justifying the move to OTT

A concern for rightsholders will be whether this brave new world of D2C is more profitable than the incumbent models?

Well, just look at the NFL and its astonishingly high rate of retention of its NFL Game Pass platform. Look at how the WWE catapulted its share price after the announcement of WWE Network and look at how matchday attendances continue to rise in England despite the introduction of streaming possibilities for EFL & National League clubs, reducing concerns about a decline in matchday attendance and that subsequent revenue stream.

The younger generations will only continue to use these new forms of consumption for their entertainment. Whilst the Premier League is in an incredibly strong position in the context of global league appeal, complacency in the face of changing market conditions cannot hold back a leader. It needs to strengthen its place; particularly as new challengers arise.

Whether that’s a solution with all matches available, it being limited to just one club or even limited to certain times of the week, surely there is room to open up?

A fan is more likely to pay £15 a month to watch 4 or 5 matches of their club, rather than a similar price to watch a myriad of sports, many of which they are not fussed about and maybe only one or two of their team’s matches.

Fans require more granular options and are willing to exchange other valuable assets like time, attention and engagement. They don’t want what they get, they get what they want. That is a new way of thinking about the market.

Even the sanctity of the 3pm blackout was bizarrely tested at the start of the season, when Arsenal’s victory over Nottingham Forest crept past 3pm on TNT Sport’s league debut following a combination of a delayed kick-off and a long period of stoppage time. How relevant will this remain in the future?

StreamAMG help to resolve the conundrum

StreamAMG specialise in a range of anti-piracy and content protection features as part of its standard product stack, which when combined with our ability to deliver live video at scale, makes us a perfect partner for any rights-holder looking to make the leap into OTT.

However, we’re also working with our clients to explore new direct and indirect monetisation models from advertising to flexible subscription models, from creating new digital rights for sponsors to cross-selling tickets and merchandise.

And all this underpinned by fan-data and fan engagement – perhaps the biggest and most under-exploited source of sustainable long-term value in sport.

Our 20+ years of experience in the field enables our deep knowledge of the industry and has established us as the most reliable and innovative supplier in the market.

We’ve helped the likes of ATP Tennis, National League, FIBA and over 50 football clubs deliver OTT effectively and we’re always looking forward to the next challenge.

Meet The Team: Duncan Martin July 27, 2023

Passionate about football and customer satisfaction, Duncan is the Customer Service Manager at StreamAMG!

Get to know Duncan’s favourite sportsperson, memorable sporting moment, and more. Here we go…

Describe your role at StreamAMG

As the Customer Service Manager at StreamAMG, my role involves overseeing and managing all aspects of the customer service department to ensure a high level of customer satisfaction and support for end-users, clients, and the customer service team. I play a crucial role in ensuring that customers receive exceptional support and assistance. By leading the customer service team, through improvement and development, and addressing customer concerns promptly, I help to contribute to maintaining high customer satisfaction and strengthening StreamAMG’s reputation as a reliable and customer-centric service provider.

What’s your favourite sport to watch?

Football, I watch all kinds of football from Premier League down to my daughter and son on the weekends, playing for their local grassroots teams.

What’s your favourite sport to play and why?

Sorry to be boring but football. I just love the game, no matter who you are playing with or against.

Who is your favourite sportsperson?

Sir Alex Ferguson – his legacy, influence, and impact on Manchester United and the wider footballing world is undeniable. His legacy as a successful manager, mentor, and influencer continues to inspire future generations of coaches and players.

Favourite sporting moment?

The Man United Treble in 99′. The treble-winning season in 1998-1999 was extraordinary due to the combination of winning three major trophies, dramatic comebacks, squad depth, team spirit, exceptional leadership, and the emotional significance it held for the club and all the fans.

Favourite thing about your job?

The people and all the sports we can watch. I find each person I work alongside brings their own unique perspectives, experiences, and knowledge to the table. By engaging with diverse individuals, it exposes the team to different ideas, cultures, and ways of thinking. Which can only make a great recipe for success.

What three words would you use to describe StreamAMG?

Customer-centric, Reliable, and Innovative.

Favourite StreamAMG feature?

CloudPay – it allows rights-holders to control and manage their subscribers within a user-friendly ecosystem. And of course, every implementation of CloudPay comes backed by full documentation, implementation assistance and StreamAMG’s signature post-launch support.

What does the future of OTT look like?

Not sure, and that’s exciting, but I could see sports organisations, clubs, competitions/ leagues exploring more direct-to-consumer OTT offerings, bypassing traditional broadcasters. This will allow them to have greater control over content, fan engagement, and monetisation opportunities. I think it’s important to note that the future of OTT in the sports industry is constantly evolving, and new innovations and trends may emerge over time.

Interesting insight there from Duncan. Join us for the next one…

Connect with Duncan

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