By Published On: March 26, 2019 - Categories: Industry Insights Uncategorized

How does removing stress from video curation result in more viewers watching more content, for longer? StreamAMG’s Chief Operating Officer Matt McKiernan explains how a smarter video content management system unlocks the value in your archive and provides a better OTT experience for viewers and fans.

Online video is among the most engaging mediums, with the ability to draw in new viewers and satisfy the appetite of loyal customers and fans. However, without the right video content management tools, it becomes much harder to engage individual users and realise the full potential of your content. If you can’t deliver content according to a viewer’s properties and preferences, or easily categorise and retrieve videos you already have, opportunities for engagement are missed and viewing times suffer.

To get the most value out of your online video and provide the best experience for your users, you need to be able to provide a personalised experience and flexibly manage your video assets. The main obstacle is usually the sheer time and effort required to create and maintain multiple streams of content to serve differing audiences. Content managers need tools that deliver experiences specific to user viewing behaviour, preferences, and location without the manual, time-consuming work that can entail.

Speed is also crucial; content managers have to react to events in real-time to capitalise on trending topics. If you have to manually search through an archive, check, edit and upload multiple times, you will struggle to reliably hit deadlines and make the most of opportunities and events.

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