Fusion payments platform powered by Stripe

High-performance payments for live broadcast and subscription commerce.

Customer/End Client

EFL iFollow (operating platform on behalf of 21 clubs)

Challenge

The EFL and their partner agency needed to migrate payments for 21 football clubs from CloudPay to a modern payments platform capable of supporting live match broadcasts, high-volume subscription renewals, and match-pass purchases.

The migration needed to be completed rapidly, without service interruption, and with minimal engineering effort across multiple clubs and development teams, all while improving performance, reliability, and the supporter checkout experience.

Solution

Fusion Payments Platform built on Stripe: Fusion implemented a single-API integration using Stripe, enabling the EFL and its development partners to migrate all 21 clubs from CloudPay within one week. The new platform improved payment performance, resilience during peak live events, and checkout speed for supporters across web and mobile experiences.

Key Outcomes

Platform migration:
• Single API call integration enabled a seamless switch from CloudPay to Stripe
• Zero service interruption during migration across 21 clubs – all customer subscriptions maintained
• 21 clients onboarded in one week, proving ease of adoption at scale

Performance & reliability:
• Sub-30ms response times maintained during peak live events
• 0% error rate on the subscription endpoint during peak broadcasts
• Handled traffic spikes of 60,000 requests per minute with no failures

Revenue & conversion impact:
• Stripe Link 1-click checkout contributed incremental renewal and match-pass revenue post-launch
• Faster checkout reduced friction for returning customers and improved conversion during live events

User Experience Improvements:
• Up to 59% P90 page load improvement
• Noticeably faster and more responsive checkout journeys
• Reduced friction for logged-in and returning users

Performance benchmark: Fusion (Stripe) vs CloudPay

Why it matters

• Demonstrates Fusion’s ability to handle live payments traffic at scale without degradation.
• Shows direct, measurable revenue uplift from modern checkout tooling.
• Proves that payments infrastructure can be both faster and commercially impactful.

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