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Case Study

Everton uses MediaPlatform to meet the expectations of its digital native fans

Everton’s evertontv service offers free access to on demand interviews, news and highlights from the club, which is ad supported to generate revenue for the club. In addition, Everton charges for access to live video coverage and pre-season games.

Games are streamed in high-quality HD and include full commentary, scores and studio programming. They use the real time analytics to find out more about their fans and to hone their marketing plan.

 

"StreamAMG’s Media Platform has been important in enabling us to engage Everton fans through video. The workflows are simple and the results have been really valuable."

Alec Woodfoed, Operations Director, Rippleeffect (Everton's Digital Agency)

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